Turning partnerships into the most powerful B2B sales channel
We enable companies to create better partner experiences that drive more revenue.
Our vision
We turn partnerships into the most powerful B2B sales channel.
Our mission
We tear down organizational barriers, turning two partners into one powerful growth engine.
Our story
Our co-founders Christian Graf and Rob Rebholz both founded successful B2B SaaS companies before. In Rob’s case he scaled a SaaS company via partners (who drive over 70% of that company’s 8-figure revenue). This led him to see the massive potential of partner ecosystems while realizing that something is missing in the space. He is joined by Christian, a very seasoned CTO who sold his last SaaS company.
Our early backers include Angular Ventures, FJ Labs, and Angel Invest Ventures.
Superglue is headquartered in the US yet our global team is fully remote.
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Our values
We wow
We’re not just building a powerful tool. We aim to create amazing experiences for our colleagues, our customers, and our partners.
We’re focused
We are thoughtful, deliberate, and intentional in what we do. Data guides us. We work towards our vision and find joy in simplicity.
We’re bold
We have the grit to improve the status quo. We take ownership, grow with our challenges, and have a bias towards action. We enjoy the ride.
Why we do it
By the end of the decade, 90% of all B2B tech revenue will be partner-assisted. Already today 20-40% of all B2B SaaS revenue is driven by partners and >50% of all SaaS companies have partner programs.
We believe that Partnerships will become just as important as Marketing & Sales. Partner managers however still lack the tools to unlock the full potential of partnerships. We strive to become a game-changer in their daily lives and help them build powerful ecosystems that drive more revenue.