Why not use marketing or sales tools for partner engagement?

Marketing automation and sales enablement tools are awesome, but they're built for marketers and sellers. We believe building relationships with partners is fundamentally different from interacting with prospects and customers.

The right balance between automation and the human touch

When it comes to partner engagement, manually triggering sequences (like in Sales) is a waste of time yet full automation (like in Marketing) goes too far.

The first partner engagement platform

It’s time for an automation solution built for partner engagement. Trying to make other tools work for that won't cut it.

Built for

Partner mgmt features

Event based triggers (automation)

Manual control over messages

Send from partner mgrs (Gmail) inbox

AI-enabled partner messaging (e.g. JVPs)

Programmatic Co-selling

Partner engagement blueprints & best practices

Ease of use for partner mgmt along lifecycle

Ease of implementation for partner mgmt.

Key use cases