Why not use marketing or sales tools for partner engagement?

Marketing automation and sales enablement tools are awesome, but they're built for marketers and sellers. We believe building relationships with partners is fundamentally different from interacting with prospects and customers.

The world's first partner engagement platform

Built for

Event-based triggers along the partner lifecycle

Sophisticated co-sell triggers (overlaps & sourced opps)

Multi-stakeholder journeys (e.g. for co-sell orchestration)

Real-time internal enablement (e.g. to get AEs to use partners)

Manual control over messages (approval & customization)

Send from partner managers' email inboxes

AI-enabled partner messaging (e.g. JVPs)

Proven partner engagement blueprints & best practices

Ease of use for partner mgmt. along lifecycle

Technical setup in less than 15 minutes

Key use cases

The right balance between automation and the human touch

When it comes to partner activation & co-selling, manually triggering sequences (like in Sales) is a waste of time yet full automation (like in Marketing) goes too far.