Generate more revenue, with your partners
Unleash the power of automation & AI for your partner team.
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Supercharge your partner engagement
Superglue is a partner engagement and co-sell orchestration platform built for B2B SaaS companies. We help you leverage your partner data to maximize engagement and ecosystem revenue.
Automate repetitive interactions
No more copying and pasting email after email. Stop pinging people over and over "just to check in". Rid yourself of overdue tasks. Leverage powerful workflows flows that take daily, repetitive work off your shoulders and boost partner-driven revenue.
Maintain the human touch
Leverage our partner engagement interface to manage and customize automated touchpoints along the partner journey. Never forget anyone any more yet don't ever send irrelevant or generic messages (our ChatGPT integration helps ensure that!). We will also remind you of important tasks (like connecting with a partner on Crossbeam), of course!
Coordinate internal and external stakeholders
We enable you to build workflows that engage multiple people at once, sequentially, or in parallel. Let’s take co-selling: You need to inform your own AEs which partners a partner-sourced deal came from and how you work with them. Then you keep the partner posted on deal progress and might even loop in the AE and connect her with them. All that is possible in a few clicks, enabling you to build truly mindboggling workflows within a few clicks.
Co-sell programmatically
Easily sync partner-sourced and -influenced opportunities into Superglue and set triggers based on different stages of those opportunities. Whether an opportunity is won, lost, or simply reached a milestone (like the verbal commitment), Superglue will notify the PAM in real-time (via Slack).
The system will then suggest an engagement flow like updating the partner about a current stage, requesting help to revive a lost deal, or celebrating a win with the partner.
Get an AI assistant
Imagine having an AI assistant that analyzes whom you should connect with in your ecosystem, when to reach out, and even drafts things like joint value propositions for you — all in real-time and based on your data and guidelines!
Leverage next-gen
We decided to rethink core PRM features and make them more partner-centric. What for? If you have a PRM, we give it superpowers. If you don’t, we give you superpowers.
Use Superglue from Slack
No need to log into yet another tool! Get real-time notifications about who to onboard, enable, nurture, engage, or co-sell with. Notifications come with one-click actions, such as approving, discarding, or customizing a suggested activity.
Fully customizable pre-built workflows
Don’t know where to start? Adopt winning strategies, templates, and tactics used by high-growth SaaS companies. Our pre-built engagement flows can easily be customized and will have your partners raving.
- Onboarding
- Enablement
- Training
- Nurturing
- Updates
- Co-Selling
- Check-in
- NPS
- Recognition
- Inactivity
- Portal adoption
- ...
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Connect your tools and achieve more
Easily connect Superglue with your existing tools and get them to work together to accomplish so much more.
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Superglue and PRMs play wellhuman touch
PRMs are great, but portal adoption remains a challenge. We’re here to help you get much more out of your portal and boost adoption.